It's recommended that Norton secure their website, determine new web address, and finalize branding. This includes adding a digital certificate (HTTPS), determining the final website address, and the site redesign.
.Per Chris Timmons / Hyperdrive, here is what to expect with a domain / name change -->
- Build the pages on the new domain name. Some of this may be simply copying code from the current website over to the new domain name.
- Set up redirects on all of the current webpages so that traffic trying to get to those pages is automatically redirected to the new webpage(s). This really isn't too big of a deal with Norton as the website doesn't have many pages.
- We would then remove the content from the old pages just so there wasn't duplicate content online.
- If there is any place where the domain name has been placed that we can edit, we would edit those. This would include email signatures, letterhead, Google MyBusiness, etc.
- Lastly, we would notify Google of the change through webmaster tools.
Here is an article on this: https://www.square2marketing.com/blog/how-to-change-domain-names-not-lose-seo
In the past, you could take an SEO hit when you do this but if we do it right, we shouldn't have issues. This really becomes a pain for massive websites but Norton is small enough that this won't be an issue.