Project Description

Janet Cole was referred by KariAnne Wood from Thistlewood Farm, and has been encouraged by KariAnne for years to start a blog! Janet is a childhood friend of KariAnne, and it’s an honor to be hired for this project. The blog will focus on casual entertaining, decorating and living well.

Blog styles Janet admires include:  The Enchanted Home, Thistlewood Farm, Cote de Texas and Emily Clark.  After our consultation, Janet determined she liked the text headers with a simple device (like a topiary) to be used in her logo, and the topiary to be used in subtle areas throughout her blog design.

Preferred fonts include: Lora, Open Sans, Droid Serif.  I can work simple text logo-header including a topiary into her blog theme as well.  She likes blogs with clean, simple themes and white backgrounds, and text headers. The goal is a cleaner layout, little clutter, a punch of personality (using a watercolor topiary, possibly).

We are light on content (since this is a new blog), so I asked Janet to begin staging photos of some recent projects that can be featured in her theme slider. She is also able to start writing her blog posts once the initial installation is set up.

Graphic Design Images I’ve created to-date: 

Header Open Sans / Windsong

Open Sans / Windsong

Open Sans / Mei Script

Open Sans / Mei Script

Converted to PNG with Transparent Background


Project Progress

Project Timing

  • Start
    May 19 2017
  • End
    Jun 02 2017

05/19/2017 06/02/2017


Overall Project Completion

  • 25%
  • 75%

  • 50%

1. Install Theme Complete 100%



  • Host setup (JC to provide host login)
  • Install theme (JC to provide .zip theme for Market AND Genesis)
  • Market theme setup
  • Out-of-the-box color palette 
  • Out-of-the-box font (we are changing this font, included in proposal)
  • Basic placement of header
  • Basic placement of social media icons
  • Basic sidebar placement or cleanup
  • Basic menu setup with dropdowns
  • Janet will provide photos for content, otherwise I use fonts or unpurchased stock images for placement

Not included: the Market theme purchase, additional customization services including graphic design work, structural theme edits, plugin purchases, theme upgrades, any stock images that are purchased as part of the final design. 

2. Design Phase Complete 25%

  • Create custom header / logo - in progress as of 5/25
  • Update fonts
  • Topiaries - integrated (1) into current logo concept
  • Photography to insert into slider
  • Create Mailchimp email template
  • Janet can begin writing blog posts! The site is live and ready for content.

3. Site Review + Walkthrough Complete 0%

Final walkthrough of design. The discussion will cover: 
  • Q&A
  • Identify any functional gaps in basic package
  • Additional functionality required that might not be included in basic package
  • Walkthrough of site design / how to manage the blog from this point forward
  • Make recommendations for future optimization, including:
    • How to improve user experience  
    • Sending Mailchimp emails
    • Other areas TBD
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